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Update content/posts/2025-niche-targeting-updates.md
Co-authored-by: Eric Holscher <[email protected]>
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content/posts/2025-niche-targeting-updates.md

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@@ -37,7 +37,7 @@ This approach worked by targeting pages similar to an advertiser's specific land
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Using this approach, we saw ad performance 25-30% better in most cases.
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However, campaign sizes were very limited, because there just aren't enough very similar pages and
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it was hard to fill campaign sizes advertisers wanted to run.
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It also was simply harder to explain how this worked to marketers which made it harder to sell despite strong performance.
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It also was harder to explain how this worked to marketers which made it harder to sell despite strong performance.
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## Hybrid approach with embedding centroids

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