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Update content/posts/2025-niche-targeting-updates.md
Co-authored-by: Eric Holscher <[email protected]>
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content/posts/2025-niche-targeting-updates.md

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@@ -50,7 +50,7 @@ A centroid is simply the average of these embeddings: a single vector that repre
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New content that's semantically similar will automatically fall close to related content in the embedding space.
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Just as before with our topic classifier model, this let us sell advertisers on the topic they're looking for.
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But unlike the previous approach, you only need to classify a few tens of pages of content for a new centroid to start taking shape. This scales much better to hundreds of topics or more.
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But unlike the previous approach, you only need to classify 15-20 pages of content for a new centroid to start taking shape. This scales much better to hundreds of topics or more.
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It's also far easier to explain to advertisers that we are targeting content related to the right topic for their product.
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To show some concrete code examples, here's a code example of generating a centroid for a number of manually classified embeddings with [pgvector](https://github.com/pgvector/pgvector-python) and Django:

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