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customer_choice: functionality gaps vs. dedicated choice-modelling packages (apollo / biogeme / xlogit) + roadmap

customer choiceRelated to customer choice moduleRelated to customer choice module

enhancementNew feature or requestNew feature or request

priority: medium

Status: Open.

#2627 In pymc-labs/pymc-marketing;

· daimon-pymclabs opened on Jun 12, 2026

Migrate all notebooks to pymc>6.0 and arviz>1.0

API

CLV

customer choiceRelated to customer choice moduleRelated to customer choice module

dependencies

docsImprovements or additions to documentationImprovements or additions to documentation

enhancementNew feature or requestNew feature or request

help wantedExtra attention is neededExtra attention is needed

maintenance

majorAPI breaking changesAPI breaking changes

MMM

priority: high

Status: Open.

#2614 In pymc-labs/pymc-marketing;

· juanitorduz opened on Jun 2, 2026

·  

1.0

Triage action can result in a github comment 😆

maintenance

no releasenotes

priority: low

Status: Open.

#2613 In pymc-labs/pymc-marketing;

· williambdean opened on Jun 2, 2026

Post v1.0.0 release cleanup

maintenance

priority: low

Status: Open.

#2612 In pymc-labs/pymc-marketing;

· williambdean opened on Jun 2, 2026

mmm.fit(X, y) is ignored on second run or after calling build_model

API

bugSomething isn't workingSomething isn't working

MMM

ModelBuilderRelated to the ModelBuilder class and its childrenRelated to the ModelBuilder class and its children

Status: Open.

#2605 In pymc-labs/pymc-marketing;

· ricardoV94 opened on May 27, 2026

Bayesian BLP v1: focused scope for PR #2524

API

bugSomething isn't workingSomething isn't working

customer choiceRelated to customer choice moduleRelated to customer choice module

docsImprovements or additions to documentationImprovements or additions to documentation

enhancementNew feature or requestNew feature or request

tests

Status: Open.

#2603 In pymc-labs/pymc-marketing;

· daimon-pymclabs opened on May 25, 2026

Migrate Bass Model dimension handling from create_dim_handler to pymc.dims

Bass modelDealing with the Bass Defusion modelDealing with the Bass Defusion model

enhancementNew feature or requestNew feature or request

maintenance

priority: medium

Status: Open.

#2598 In pymc-labs/pymc-marketing;

· williambdean opened on May 18, 2026

Update Bass notebook to use BassModel class

Bass modelDealing with the Bass Defusion modelDealing with the Bass Defusion model

docsImprovements or additions to documentationImprovements or additions to documentation

enhancementNew feature or requestNew feature or request

Status: Open.

#2590 In pymc-labs/pymc-marketing;

· williambdean opened on May 17, 2026

Plotting methods for BassModel

Bass modelDealing with the Bass Defusion modelDealing with the Bass Defusion model

customer choiceRelated to customer choice moduleRelated to customer choice module

enhancementNew feature or requestNew feature or request

plots

priority: medium

Status: Open.

#2589 In pymc-labs/pymc-marketing;

· williambdean opened on May 17, 2026

MLflow integration for BassModel

Bass modelDealing with the Bass Defusion modelDealing with the Bass Defusion model

docsImprovements or additions to documentationImprovements or additions to documentation

enhancementNew feature or requestNew feature or request

Status: Open.

#2588 In pymc-labs/pymc-marketing;

· williambdean opened on May 17, 2026

Add data validation to MMM.plot property

Status: Open.

#2569 In pymc-labs/pymc-marketing;

· isofer opened on May 14, 2026

Enable GitHub Merge Queue on main to automate update-and-merge

Status: Open.

#2566 In pymc-labs/pymc-marketing;

· anevolbap opened on May 13, 2026