Sales Performance Dashboard - Power BI 📊

📝 Project Overview

This interactive Power BI dashboard provides a comprehensive analysis of sales performance, profitability, and shipping logistics. The project helps stakeholders track key business metrics (KPIs) and make data-driven decisions regarding sales growth and regional performance.

💡 Key Features & Insights

Performance Tracking: Monitored total sales ($12.64M) and total profit ($1.47M) with a net profit margin of 11.61%.

Geographic Analysis: Visualized global sales distribution across North America, Europe, and South America using interactive maps.

Category Deep-dive: Analyzed sales by category, showing Technology leads with $4.74M, followed by Furniture and Office Supplies.

Time Series Analysis: Tracked monthly sales trends, identifying peak periods like November and December.

Product Performance: Ranked the top 10 products by sales, with Apple Smart Phone being a top contributor.

Logistics Insights: Analyzed average shipping days across different classes: Standard, Second, First, and Same Day.

🛠️ Tools Used

Power BI Desktop: For data modeling and visualization.

DAX (Data Analysis Expressions): Created custom measures for profit margins and YTD calculations.

Power Query: For data cleaning and transformation.

📸 Screenshots