GitHub - PriyadharshanSaba/OnlineRetailSales-RMFmodel: Hypothesizes that customers who have made a purchase recently, make regular or frequent purchases with you and spend a large amount with you, are more likely to respond positively to future engagement and product offers. This might seem intuitively obvious to those of us who have experience in sales – but what the RFM model brings to the table is a framework for objectively measuring these three ideas on a numerical scale.

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Name		Name	Last commit message	Last commit date
Latest commit History 4 Commits
Dataset		Dataset
.DS_Store		.DS_Store
Documentation.pdf		Documentation.pdf
dataWrangling.py		dataWrangling.py
online_retail_rmf.py		online_retail_rmf.py

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Hypothesizes that customers who have made a purchase recently, make regular or frequent purchases with you and spend a large amount with you, are more likely to respond positively to future engagement and product offers. This might seem intuitively obvious to those of us who have experience in sales – but what the RFM model brings to the table i…

kmeans kmeans-clustering frequency-analysis rmf recency