Documentation updates & fixes (#29)

* Doc and url updates

* removed url matching; will revisit later.

Author: bsneed

DestinationFilters.md

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+# Destination Filters Guide
+
+Destination Filters brings Segment's powerful server-side filtering capability directly to your mobile app. This feature allows you to filter analytics events on-device using the same JavaScript filtering logic as your server-side implementation, ensuring consistent filtering behavior across your entire analytics pipeline.
+
+## Core Benefits
+
+- **Consistent Filtering**: Uses the same JavaScript logic as Segment's server-side filters
+- **Device-Mode Support**: Extends filtering capabilities to device-mode destinations
+- **Network Optimization**: Filters events before transmission, reducing bandwidth usage
+- **Data Point Savings**: Prevents unwanted events from being sent, reducing consumed data points
+- **Zero Code Changes**: Configured entirely through the Segment web app
+
+## How It Works
+
+Destination Filters downloads your workspace's filtering rules and applies them locally on the device. When an analytics event is generated:
+
+1. **Event Generated**: Your app creates a track, screen, identify, or group event
+2. **Filters Applied**: The event is checked against your downloaded filtering rules
+3. **Destination Routing**: Only events that pass the filters are sent to their respective destinations
+4. **Consistent Logic**: The same filtering logic runs on-device and server-side
+
+This ensures that device-mode destinations (like Firebase, Amplitude, etc.) receive exactly the same filtered events as your server-side destinations.
+
+## Setup
+
+### Prerequisites
+
+1. **Segment Workspace**: Destination Filters enabled on your workspace
+2. **Web App Configuration**: Filters configured at https://app.segment.com
+3. **Analytics-Swift**: Version 1.8.0 or higher
+
+> **Note**: Destination Filters may need to be enabled on your workspace by your Segment representative.
+
+### Basic Setup
+
+```swift
+import AnalyticsLive
+
+let filters = DestinationFilters()
+Analytics.main.add(plugin: filters)
+```
+
+That's it! The plugin automatically:
+- Downloads your workspace's filtering rules
+- Applies them to all events
+- Updates rules when your workspace configuration changes
+
+### Complete Setup Example
+
+```swift
+import AnalyticsLive
+
+// Set up your analytics instance as usual
+let analytics = Analytics(configuration: Configuration(
+    writeKey: "<YOUR WRITE KEY>"
+))
+
+// Add destination filters
+let filters = DestinationFilters()
+analytics.add(plugin: filters)
+
+// Add other plugins as needed
+let livePlugins = LivePlugins()
+analytics.add(plugin: livePlugins)
+
+// Your app is now filtering events on-device!
+```
+
+## Configuration
+
+Destination Filters are configured entirely through the Segment web app - no code changes required.
+
+### Web App Configuration
+
+1. **Log into Segment**: Visit https://app.segment.com
+2. **Navigate to Destinations**: Select your workspace and go to Destinations
+3. **Configure Filters**: Set up filtering rules for your destinations
+4. **Test Filters**: Use Segment's testing tools to verify filter behavior
+5. **Deploy**: Changes are automatically downloaded to your mobile apps
+
+### Filter Types
+
+Destination Filters supports all Segment filter types:
+
+#### Event Filters
+Filter events based on event name, properties, or context:
+```javascript
+// Example: Only allow purchase events over $50
+event.event === "Purchase" && event.properties.value > 50
+```
+
+#### Property Filters
+Transform or remove specific properties:
+```javascript
+// Example: Remove PII from events
+delete event.properties.email
+delete event.context.traits.phone
+```
+
+#### Destination-Specific Filters
+Apply different filtering logic to different destinations:
+```javascript
+// Example: Send full data to analytics, limited data to advertising
+if (destination.name === "Google Analytics") {
+    return event
+} else if (destination.name === "Facebook Pixel") {
+    delete event.properties.customer_id
+    return event
+}
+```
+
+## Benefits and Use Cases
+
+### Network Optimization
+
+By filtering events on-device, you reduce:
+- **Bandwidth Usage**: Fewer HTTP requests to destination APIs
+- **Battery Consumption**: Less network activity
+- **Data Costs**: Important for users on limited data plans
+
+### Data Point Management
+
+Prevent unwanted events from consuming your destination quotas:
+- **Debug Events**: Filter out test/debug events in production
+- **Spam Prevention**: Block malformed or excessive events
+- **Compliance**: Remove events containing PII for specific destinations
+
+### Consistent User Experience
+
+Ensure device-mode and server-side destinations receive identical data:
+- **A/B Testing**: Consistent test group assignment across all destinations
+- **Feature Flags**: Same feature visibility logic everywhere
+- **User Segmentation**: Identical user categorization
+
+## Advanced Scenarios
+
+### Development vs Production
+
+Use different filtering strategies for development and production:
+
+```javascript
+// Example filter that blocks test events in production
+if (event.properties.environment === "test" && context.app.version.includes("prod")) {
+    return null  // Block test events in production builds
+}
+return event
+```
+
+### Gradual Rollouts
+
+Implement percentage-based filtering for gradual feature rollouts:
+
+```javascript
+// Example: Send new event type to only 10% of users
+if (event.event === "New Feature Used") {
+    const userId = event.userId || event.anonymousId
+    const hash = simpleHash(userId)
+    if (hash % 100 < 10) {
+        return event  // Send to 10% of users
+    }
+    return null  // Block for 90% of users
+}
+return event
+```
+
+### Compliance and Privacy
+
+Automatically remove sensitive data for specific regions or destinations:
+
+```javascript
+// Example: Remove PII for GDPR compliance
+if (event.context.location.country === "Germany" && destination.name === "Marketing Tool") {
+    delete event.properties.email
+    delete event.properties.phone
+    delete event.context.traits.firstName
+    delete event.context.traits.lastName
+}
+return event
+```
+
+## Troubleshooting
+
+### Filters Not Applied
+
+If your filters aren't working:
+
+1. **Check Workspace Settings**: Ensure Destination Filters is enabled
+2. **Verify Filter Logic**: Test filters in the Segment web app
+3. **App Restart**: Restart your app to download latest filter rules
+4. **Network Connectivity**: Ensure the device can reach Segment's CDN
+
+### Testing Filters
+
+To verify filters are working:
+
+1. **Segment Debugger**: Use the live debugger to see filtered events
+2. **Destination Analytics**: Check if filtered events appear in destination dashboards
+3. **Console Logging**: Add temporary logging to your filter JavaScript
+4. **A/B Testing**: Create simple test filters to verify behavior
+
+### Performance Considerations
+
+- **Filter Complexity**: Keep filter logic simple for best performance
+- **Event Volume**: High-volume apps should test filter performance thoroughly
+- **Memory Usage**: Complex filters may increase memory usage slightly
+
+## Migration from Server-Side Only
+
+If you're currently using only server-side filters:
+
+1. **Enable Feature**: Contact your Segment representative to enable Destination Filters
+2. **Copy Logic**: Your existing server-side filter logic will work on-device
+3. **Test Thoroughly**: Verify consistent behavior between server and device filtering
+4. **Monitor Performance**: Watch for any performance impact in your mobile app
+5. **Gradual Rollout**: Consider enabling for a subset of users initially
+
+Your existing filter configurations will automatically apply to device-mode destinations once Destination Filters is enabled.