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content/posts/2025-niche-targeting-updates.md
@@ -10,7 +10,7 @@ Going back to our [original vision for EthicalAds]({filename}../pages/vision.md)
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our goal has always been to show the best ad possible based on page context rather than any data about the user.
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By delivering the best possible ad on a given page,
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this will result in great advertiser performance with high earnings for the sites
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-where the ads appear and without compromising privacy.
+where the ads appear; without compromising privacy.
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However, our approach to best fulfill that vision has changed over time.
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The tools available to target contextually are rapidly improving
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