diff --git a/pymc/_version.py b/pymc/_version.py
index 77aa8a6fbb..1ede39867a 100644
--- a/pymc/_version.py
+++ b/pymc/_version.py
@@ -43,7 +43,7 @@ def get_config():
     cfg = VersioneerConfig()
     cfg.VCS = "git"
     cfg.style = "pep440"
-    cfg.tag_prefix = "rel-"
+    cfg.tag_prefix = "v"
     cfg.parentdir_prefix = "None"
     cfg.versionfile_source = "pymc/_version.py"
     cfg.verbose = False