diff --git a/assembly/pom.xml b/assembly/pom.xml
index 82396040251d3..7ce30179e9ca2 100644
--- a/assembly/pom.xml
+++ b/assembly/pom.xml
@@ -21,14 +21,14 @@
   <parent>
     <groupId>org.apache.spark</groupId>
     <artifactId>spark-parent</artifactId>
-    <version>1.0.0-incubating-SNAPSHOT</version>
+    <version>1.0.0-SNAPSHOT</version>
     <relativePath>../pom.xml</relativePath>
   </parent>
 
   <groupId>org.apache.spark</groupId>
   <artifactId>spark-assembly_2.10</artifactId>
   <name>Spark Project Assembly</name>
-  <url>http://spark.incubator.apache.org/</url>
+  <url>http://spark.apache.org/</url>
 
   <properties>
     <spark.jar>${project.build.directory}/scala-${scala.binary.version}/${project.artifactId}-${project.version}-hadoop${hadoop.version}.jar</spark.jar>
diff --git a/bagel/pom.xml b/bagel/pom.xml
index 6155ab5f20155..355f437c5b16a 100644
--- a/bagel/pom.xml
+++ b/bagel/pom.xml
@@ -21,7 +21,7 @@
   <parent>
     <groupId>org.apache.spark</groupId>
     <artifactId>spark-parent</artifactId>
-    <version>1.0.0-incubating-SNAPSHOT</version>
+    <version>1.0.0-SNAPSHOT</version>
     <relativePath>../pom.xml</relativePath>
   </parent>
 
@@ -29,7 +29,7 @@
   <artifactId>spark-bagel_2.10</artifactId>
   <packaging>jar</packaging>
   <name>Spark Project Bagel</name>
-  <url>http://spark.incubator.apache.org/</url>
+  <url>http://spark.apache.org/</url>
 
   <dependencies>
     <dependency>
diff --git a/core/pom.xml b/core/pom.xml
index d3a81d564c2e8..6626d7c1b96b5 100644
--- a/core/pom.xml
+++ b/core/pom.xml
@@ -21,7 +21,7 @@
     <parent>
         <groupId>org.apache.spark</groupId>
         <artifactId>spark-parent</artifactId>
-        <version>1.0.0-incubating-SNAPSHOT</version>
+        <version>1.0.0-SNAPSHOT</version>
         <relativePath>../pom.xml</relativePath>
     </parent>
 
@@ -29,7 +29,7 @@
     <artifactId>spark-core_2.10</artifactId>
     <packaging>jar</packaging>
     <name>Spark Project Core</name>
-    <url>http://spark.incubator.apache.org/</url>
+    <url>http://spark.apache.org/</url>
 
     <dependencies>
         <dependency>
diff --git a/dev/audit-release/audit_release.py b/dev/audit-release/audit_release.py
index 4408658f5e33f..52c367d9b030d 100755
--- a/dev/audit-release/audit_release.py
+++ b/dev/audit-release/audit_release.py
@@ -31,10 +31,10 @@
 import urllib2
 
 ## Fill in release details here:
-RELEASE_URL = "http://people.apache.org/~pwendell/spark-0.9.0-incubating-rc5/"
+RELEASE_URL = "http://people.apache.org/~pwendell/spark-1.0.0-rc1/"
 RELEASE_KEY = "9E4FE3AF"
 RELEASE_REPOSITORY = "https://repository.apache.org/content/repositories/orgapachespark-1006/"
-RELEASE_VERSION = "0.9.0-incubating"
+RELEASE_VERSION = "1.0.0"
 SCALA_VERSION = "2.10.3"
 SCALA_BINARY_VERSION = "2.10"
 ##
@@ -191,10 +191,6 @@ def ensure_path_not_present(x):
   test("NOTICE" in base_files, "Tarball contains NOTICE file")
   test("LICENSE" in base_files, "Tarball contains LICENSE file")
  
-  os.chdir(os.path.join(WORK_DIR, dir_name))
-  readme = "".join(open("README.md").readlines())
-  disclaimer_part = "is an effort undergoing incubation"
-  test(disclaimer_part in readme, "README file contains disclaimer")
   os.chdir(WORK_DIR)
  
 for artifact in artifacts:
diff --git a/ec2/README b/ec2/README
index 433da37b4c37c..72434f24bf98d 100644
--- a/ec2/README
+++ b/ec2/README
@@ -1,4 +1,4 @@
 This folder contains a script, spark-ec2, for launching Spark clusters on
 Amazon EC2. Usage instructions are available online at:
 
-http://spark.incubator.apache.org/docs/latest/ec2-scripts.html
+http://spark.apache.org/docs/latest/ec2-scripts.html
diff --git a/ec2/spark_ec2.py b/ec2/spark_ec2.py
index b0512ca891ad6..25e85381896b0 100755
--- a/ec2/spark_ec2.py
+++ b/ec2/spark_ec2.py
@@ -73,7 +73,7 @@ def parse_args():
   parser.add_option("-v", "--spark-version", default="0.9.0",
       help="Version of Spark to use: 'X.Y.Z' or a specific git hash")
   parser.add_option("--spark-git-repo",
-      default="https://github.com/apache/incubator-spark",
+      default="https://github.com/apache/spark",
       help="Github repo from which to checkout supplied commit hash")
   parser.add_option("--hadoop-major-version", default="1",
       help="Major version of Hadoop (default: 1)")
diff --git a/examples/pom.xml b/examples/pom.xml
index 12a11821a4947..709907cb7ed87 100644
--- a/examples/pom.xml
+++ b/examples/pom.xml
@@ -21,7 +21,7 @@
   <parent>
     <groupId>org.apache.spark</groupId>
     <artifactId>spark-parent</artifactId>
-    <version>1.0.0-incubating-SNAPSHOT</version>
+    <version>1.0.0-SNAPSHOT</version>
     <relativePath>../pom.xml</relativePath>
   </parent>
 
@@ -29,7 +29,7 @@
   <artifactId>spark-examples_2.10</artifactId>
   <packaging>jar</packaging>
   <name>Spark Project Examples</name>
-  <url>http://spark.incubator.apache.org/</url>
+  <url>http://spark.apache.org/</url>
 
   <repositories>
     <repository>
diff --git a/external/flume/pom.xml b/external/flume/pom.xml
index a0e8b84514ef6..95ff872196dd0 100644
--- a/external/flume/pom.xml
+++ b/external/flume/pom.xml
@@ -21,7 +21,7 @@
   <parent>
     <groupId>org.apache.spark</groupId>
     <artifactId>spark-parent</artifactId>
-    <version>1.0.0-incubating-SNAPSHOT</version>
+    <version>1.0.0-SNAPSHOT</version>
     <relativePath>../../pom.xml</relativePath>
   </parent>
 
@@ -29,7 +29,7 @@
   <artifactId>spark-streaming-flume_2.10</artifactId>
   <packaging>jar</packaging>
   <name>Spark Project External Flume</name>
-  <url>http://spark.incubator.apache.org/</url>
+  <url>http://spark.apache.org/</url>
 
   <dependencies>
     <dependency>
diff --git a/external/kafka/pom.xml b/external/kafka/pom.xml
index fb37cd79884c8..979eb0ca624bd 100644
--- a/external/kafka/pom.xml
+++ b/external/kafka/pom.xml
@@ -21,7 +21,7 @@
   <parent>
     <groupId>org.apache.spark</groupId>
     <artifactId>spark-parent</artifactId>
-    <version>1.0.0-incubating-SNAPSHOT</version>
+    <version>1.0.0-SNAPSHOT</version>
     <relativePath>../../pom.xml</relativePath>
   </parent>
 
@@ -29,7 +29,7 @@
   <artifactId>spark-streaming-kafka_2.10</artifactId>
   <packaging>jar</packaging>
   <name>Spark Project External Kafka</name>
-  <url>http://spark.incubator.apache.org/</url>
+  <url>http://spark.apache.org/</url>
 
   <dependencies>
     <dependency>
diff --git a/external/mqtt/pom.xml b/external/mqtt/pom.xml
index cfa1870e982fe..2c476b402e83d 100644
--- a/external/mqtt/pom.xml
+++ b/external/mqtt/pom.xml
@@ -21,7 +21,7 @@
   <parent>
     <groupId>org.apache.spark</groupId>
     <artifactId>spark-parent</artifactId>
-    <version>1.0.0-incubating-SNAPSHOT</version>
+    <version>1.0.0-SNAPSHOT</version>
     <relativePath>../../pom.xml</relativePath>
   </parent>
 
@@ -29,7 +29,7 @@
   <artifactId>spark-streaming-mqtt_2.10</artifactId>
   <packaging>jar</packaging>
   <name>Spark Project External MQTT</name>
-  <url>http://spark.incubator.apache.org/</url>
+  <url>http://spark.apache.org/</url>
 
   <repositories>
     <repository>
diff --git a/external/twitter/pom.xml b/external/twitter/pom.xml
index 077f88dc59bab..a443459594710 100644
--- a/external/twitter/pom.xml
+++ b/external/twitter/pom.xml
@@ -21,7 +21,7 @@
   <parent>
     <groupId>org.apache.spark</groupId>
     <artifactId>spark-parent</artifactId>
-    <version>1.0.0-incubating-SNAPSHOT</version>
+    <version>1.0.0-SNAPSHOT</version>
     <relativePath>../../pom.xml</relativePath>
   </parent>
 
@@ -29,7 +29,7 @@
   <artifactId>spark-streaming-twitter_2.10</artifactId>
   <packaging>jar</packaging>
   <name>Spark Project External Twitter</name>
-  <url>http://spark.incubator.apache.org/</url>
+  <url>http://spark.apache.org/</url>
 
   <dependencies>
     <dependency>
diff --git a/external/zeromq/pom.xml b/external/zeromq/pom.xml
index 4c68294b7b5af..a40e55876e640 100644
--- a/external/zeromq/pom.xml
+++ b/external/zeromq/pom.xml
@@ -21,7 +21,7 @@
   <parent>
     <groupId>org.apache.spark</groupId>
     <artifactId>spark-parent</artifactId>
-    <version>1.0.0-incubating-SNAPSHOT</version>
+    <version>1.0.0-SNAPSHOT</version>
     <relativePath>../../pom.xml</relativePath>
   </parent>
 
@@ -29,7 +29,7 @@
   <artifactId>spark-streaming-zeromq_2.10</artifactId>
   <packaging>jar</packaging>
   <name>Spark Project External ZeroMQ</name>
-  <url>http://spark.incubator.apache.org/</url>
+  <url>http://spark.apache.org/</url>
 
   <dependencies>
     <dependency>
diff --git a/graphx/pom.xml b/graphx/pom.xml
index 4823ed1d4eaec..2b4d674221b18 100644
--- a/graphx/pom.xml
+++ b/graphx/pom.xml
@@ -21,7 +21,7 @@
   <parent>
     <groupId>org.apache.spark</groupId>
     <artifactId>spark-parent</artifactId>
-    <version>1.0.0-incubating-SNAPSHOT</version>
+    <version>1.0.0-SNAPSHOT</version>
     <relativePath>../pom.xml</relativePath>
   </parent>
 
diff --git a/mllib/pom.xml b/mllib/pom.xml
index 9a61d7c3e46c0..c0e745dadb22c 100644
--- a/mllib/pom.xml
+++ b/mllib/pom.xml
@@ -21,7 +21,7 @@
   <parent>
     <groupId>org.apache.spark</groupId>
     <artifactId>spark-parent</artifactId>
-    <version>1.0.0-incubating-SNAPSHOT</version>
+    <version>1.0.0-SNAPSHOT</version>
     <relativePath>../pom.xml</relativePath>
   </parent>
 
@@ -29,7 +29,7 @@
   <artifactId>spark-mllib_2.10</artifactId>
   <packaging>jar</packaging>
   <name>Spark Project ML Library</name>
-  <url>http://spark.incubator.apache.org/</url>
+  <url>http://spark.apache.org/</url>
 
   <dependencies>
     <dependency>
diff --git a/pom.xml b/pom.xml
index 21060ee69c041..2fb104431936d 100644
--- a/pom.xml
+++ b/pom.xml
@@ -25,10 +25,10 @@
   </parent>
   <groupId>org.apache.spark</groupId>
   <artifactId>spark-parent</artifactId>
-  <version>1.0.0-incubating-SNAPSHOT</version>
+  <version>1.0.0-SNAPSHOT</version>
   <packaging>pom</packaging>
   <name>Spark Project Parent POM</name>
-  <url>http://spark.incubator.apache.org/</url>
+  <url>http://spark.apache.org/</url>
   <licenses>
     <license>
       <name>Apache 2.0 License</name>
@@ -37,9 +37,9 @@
     </license>
   </licenses>
   <scm>
-    <connection>scm:git:git@github.com:apache/incubator-spark.git</connection>
-    <developerConnection>scm:git:https://git-wip-us.apache.org/repos/asf/incubator-spark.git</developerConnection>
-    <url>scm:git:git@github.com:apache/incubator-spark.git</url>
+    <connection>scm:git:git@github.com:apache/spark.git</connection>
+    <developerConnection>scm:git:https://git-wip-us.apache.org/repos/asf/spark.git</developerConnection>
+    <url>scm:git:git@github.com:apache/spark.git</url>
     <tag>HEAD</tag>
   </scm>
   <developers>
@@ -49,7 +49,7 @@
       <email>matei.zaharia@gmail.com</email>
       <url>http://www.cs.berkeley.edu/~matei</url>
       <organization>Apache Software Foundation</organization>
-      <organizationUrl>http://spark.incubator.apache.org</organizationUrl>
+      <organizationUrl>http://spark.apache.org</organizationUrl>
     </developer>
   </developers>
   <issueManagement>
@@ -64,23 +64,23 @@
   <mailingLists>
     <mailingList>
       <name>Dev Mailing List</name>
-      <post>dev@spark.incubator.apache.org</post>
-      <subscribe>dev-subscribe@spark.incubator.apache.org</subscribe>
-      <unsubscribe>dev-unsubscribe@spark.incubator.apache.org</unsubscribe>
+      <post>dev@spark.apache.org</post>
+      <subscribe>dev-subscribe@spark.apache.org</subscribe>
+      <unsubscribe>dev-unsubscribe@spark.apache.org</unsubscribe>
     </mailingList>
 
     <mailingList>
       <name>User Mailing List</name>
-      <post>user@spark.incubator.apache.org</post>
-      <subscribe>user-subscribe@spark.incubator.apache.org</subscribe>
-      <unsubscribe>user-unsubscribe@spark.incubator.apache.org</unsubscribe>
+      <post>user@spark.apache.org</post>
+      <subscribe>user-subscribe@spark.apache.org</subscribe>
+      <unsubscribe>user-unsubscribe@spark.apache.org</unsubscribe>
     </mailingList>
 
     <mailingList>
       <name>Commits Mailing List</name>
-      <post>commits@spark.incubator.apache.org</post>
-      <subscribe>commits-subscribe@spark.incubator.apache.org</subscribe>
-      <unsubscribe>commits-unsubscribe@spark.incubator.apache.org</unsubscribe>
+      <post>commits@spark.apache.org</post>
+      <subscribe>commits-subscribe@spark.apache.org</subscribe>
+      <unsubscribe>commits-unsubscribe@spark.apache.org</unsubscribe>
     </mailingList>
   </mailingLists>
 
diff --git a/project/SparkBuild.scala b/project/SparkBuild.scala
index c402415742b5e..f326e8c6c5b36 100644
--- a/project/SparkBuild.scala
+++ b/project/SparkBuild.scala
@@ -123,7 +123,7 @@ object SparkBuild extends Build {
 
   def sharedSettings = Defaults.defaultSettings ++ Seq(
     organization       := "org.apache.spark",
-    version            := "1.0.0-incubating-SNAPSHOT",
+    version            := "1.0.0-SNAPSHOT",
     scalaVersion       := "2.10.3",
     scalacOptions := Seq("-Xmax-classfile-name", "120", "-unchecked", "-deprecation",
       "-target:" + SCALAC_JVM_VERSION),
@@ -171,7 +171,7 @@ object SparkBuild extends Build {
         <artifactId>apache</artifactId>
         <version>13</version>
       </parent>
-      <url>http://spark.incubator.apache.org/</url>
+      <url>http://spark.apache.org/</url>
       <licenses>
         <license>
           <name>Apache 2.0 License</name>
@@ -180,8 +180,8 @@ object SparkBuild extends Build {
         </license>
       </licenses>
       <scm>
-        <connection>scm:git:git@github.com:apache/incubator-spark.git</connection>
-        <url>scm:git:git@github.com:apache/incubator-spark.git</url>
+        <connection>scm:git:git@github.com:apache/spark.git</connection>
+        <url>scm:git:git@github.com:apache/spark.git</url>
       </scm>
       <developers>
         <developer>
@@ -190,7 +190,7 @@ object SparkBuild extends Build {
           <email>matei.zaharia@gmail.com</email>
           <url>http://www.cs.berkeley.edu/~matei</url>
           <organization>Apache Software Foundation</organization>
-          <organizationUrl>http://spark.incubator.apache.org</organizationUrl>
+          <organizationUrl>http://spark.apache.org</organizationUrl>
         </developer>
       </developers>
       <issueManagement>
diff --git a/repl/pom.xml b/repl/pom.xml
index 4c5f9720c802a..3a6baf5c42f6a 100644
--- a/repl/pom.xml
+++ b/repl/pom.xml
@@ -21,7 +21,7 @@
   <parent>
     <groupId>org.apache.spark</groupId>
     <artifactId>spark-parent</artifactId>
-    <version>1.0.0-incubating-SNAPSHOT</version>
+    <version>1.0.0-SNAPSHOT</version>
     <relativePath>../pom.xml</relativePath>
   </parent>
 
@@ -29,7 +29,7 @@
   <artifactId>spark-repl_2.10</artifactId>
   <packaging>jar</packaging>
   <name>Spark Project REPL</name>
-  <url>http://spark.incubator.apache.org/</url>
+  <url>http://spark.apache.org/</url>
 
   <properties>
     <deb.install.path>/usr/share/spark</deb.install.path>
diff --git a/streaming/pom.xml b/streaming/pom.xml
index acc1d23c7dc20..2f358c99380a6 100644
--- a/streaming/pom.xml
+++ b/streaming/pom.xml
@@ -21,7 +21,7 @@
   <parent>
     <groupId>org.apache.spark</groupId>
     <artifactId>spark-parent</artifactId>
-    <version>1.0.0-incubating-SNAPSHOT</version>
+    <version>1.0.0-SNAPSHOT</version>
     <relativePath>../pom.xml</relativePath>
   </parent>
 
@@ -29,7 +29,7 @@
   <artifactId>spark-streaming_2.10</artifactId>
   <packaging>jar</packaging>
   <name>Spark Project Streaming</name>
-  <url>http://spark.incubator.apache.org/</url>
+  <url>http://spark.apache.org/</url>
 
   <repositories>
     <repository>
diff --git a/tools/pom.xml b/tools/pom.xml
index a27f0db6e5628..67f2d780f312e 100644
--- a/tools/pom.xml
+++ b/tools/pom.xml
@@ -20,7 +20,7 @@
   <parent>
     <groupId>org.apache.spark</groupId>
     <artifactId>spark-parent</artifactId>
-    <version>1.0.0-incubating-SNAPSHOT</version>
+    <version>1.0.0-SNAPSHOT</version>
     <relativePath>../pom.xml</relativePath>
   </parent>
 
@@ -28,7 +28,7 @@
   <artifactId>spark-tools_2.10</artifactId>
   <packaging>jar</packaging>
   <name>Spark Project Tools</name>
-  <url>http://spark.incubator.apache.org/</url>
+  <url>http://spark.apache.org/</url>
 
   <dependencies>
     <dependency>
diff --git a/yarn/alpha/pom.xml b/yarn/alpha/pom.xml
index b026128980cb8..e076ca1d44b97 100644
--- a/yarn/alpha/pom.xml
+++ b/yarn/alpha/pom.xml
@@ -20,7 +20,7 @@
   <parent>
     <groupId>org.apache.spark</groupId>
     <artifactId>yarn-parent_2.10</artifactId>
-    <version>1.0.0-incubating-SNAPSHOT</version>
+    <version>1.0.0-SNAPSHOT</version>
     <relativePath>../pom.xml</relativePath>
   </parent>
 
diff --git a/yarn/pom.xml b/yarn/pom.xml
index c0e133dd603b1..be51679292933 100644
--- a/yarn/pom.xml
+++ b/yarn/pom.xml
@@ -20,7 +20,7 @@
   <parent>
     <groupId>org.apache.spark</groupId>
     <artifactId>spark-parent</artifactId>
-    <version>1.0.0-incubating-SNAPSHOT</version>
+    <version>1.0.0-SNAPSHOT</version>
     <relativePath>../pom.xml</relativePath>
   </parent>
 
diff --git a/yarn/stable/pom.xml b/yarn/stable/pom.xml
index 7c312206d16d3..0780f251b595c 100644
--- a/yarn/stable/pom.xml
+++ b/yarn/stable/pom.xml
@@ -20,7 +20,7 @@
   <parent>
     <groupId>org.apache.spark</groupId>
     <artifactId>yarn-parent_2.10</artifactId>
-    <version>1.0.0-incubating-SNAPSHOT</version>
+    <version>1.0.0-SNAPSHOT</version>
     <relativePath>../pom.xml</relativePath>
   </parent>